Wouldn’t it be wonderful if your restaurant had customers lined up outside the door and around the block? That kind of popularity is every restaurant owner’s dream and it’s not an easy goal to achieve. Plenty of factors influence your customer reach, from the quality of your food to your customer service. It should come as no surprise to learn that the interior design of your restaurant plays a big role in your customer reach. How can you effectively leverage your restaurant interior design in Denver to attract more customers?
It’s all about cultivating an ideal customer experience within your restaurant. There are a handful of notable ways that your interior design can influence those customer experiences. Let’s break down the specifics of how your interior design can help you attract more customers.
The days of the newspaper food critic have officially come to a close. Thanks to the dominating influence of social media, everyone has become a foodie. We can now instantly share our experiences and recommendations with our close friends, family members, and others via social media. These digital platforms have forced restaurants to completely change their marketing tactics! All of those social media platforms have become effective tools that you can leverage to attract more customers.
Social media can help instill a sense of credibility for your restaurant and influence customer decisions on where to eat. These digital resources provide you with a terrific opportunity to further engage with your customers as well (e.g., promotional strategies, follower coupons, etc.). Whether it’s Facebook, Yelp, Google, or Instagram, social media has become a significant marketing tool for restaurants.
For all the positive opportunities that it can provide, social media is still a double-edged sword. Customers can post negative reviews and share subpar restaurant experiences which will negate any positive reviews. As a restaurant owner, you want to keep your negative social media exposure to a minimum and instead leverage these platforms to benefit your business. This is why you need to focus on your restaurant interior design in Denver.
Your restaurant needs to cultivate an impactful and positive customer experience through all of your interior design elements. Do not underestimate the power of your interior spaces! All of your atmospheric details influence the customer experience in significant ways. Everything from your light fixtures and seat designs to your table accessories and wall colors impacts the customer experience. We guarantee that poor lighting and jarring design pieces will discourage positive customer experiences.
If you want customers to post about your establishment on social media and drive further customers to your location, then you need to thoroughly think through all of your design choices. Maybe you need to add some eye-catching furnishings or Instagram-worthy decor pieces. Those adjustments and changes could turn out to be the perfect backdrops for terrific customer reviews and social media photos.
Influence Customer Psychology
The best restaurant customers are the ones that eat fast, tip well, and come back again soon. Every restaurant owner would love to have customers return for subsequent dining experiences on a consistent basis. To accomplish this goal, you need to foster customer experiences that are positive and enjoyable. As it turns out, your restaurant interior design in Denver has a large psychological influence on the typical customer experience.
Numerous studies have documented the mind-bending psychological effects of interior design materials. A plethora of design factors can affect the emotional state of your customers. Some examples include:
- Lighting - The presence of natural daylight can actually boost one’s happiness significantly. Darker atmospheres with little light will increase a customer’s anxiety and make them feel more on-edge.
- Colors - Vibrant shades, like yellow, orange, and green, encourage socialization and communication, and they also evoke strong feelings of hunger. Darker hues, like purple and deep blue, can evoke gloomy feelings and antisocial behaviors in your customers.
- Size & Space - Your ceiling height and total restaurant area can subconsciously influence a customer’s mood. Is their table near other place settings? Is there a lot of foot traffic in their vicinity? Could a customer feel cramped at their table? These factors can greatly impact a typical customer visit.
- Room Accessories - Did you know that a proximity to plants can actually improve your mood and reduce your stress? It’s true! Other decorative accessories (e.g., wall decor, tableware, branding, etc.) can foster other positive and negative emotions as well.
Let’s briefly assume that your restaurant is dimly lit and compressed in total square footage. In this scenario, we’d predict that your eatery would have a hard time retaining and/or attracting new customers. It is truly incredible how significantly an eating environment can psychologically impact people.
Does your restaurant lack natural daylight? If so, your establishment could benefit from floor-to-ceiling windows. Do you often hear the background music over the chatter of your guests? Then maybe it’s time to update the colors on your walls to encourage more conversations and socializing behaviors.
It’s your restaurant so you should make the most of your dining areas to entice more customer visits! It’s time to start leveraging your design elements to make your customers feel more comfortable, relaxed, and happy throughout their dining experiences.
Attract More Customers With Exceptional Restaurant Interior Design In Denver
At the end of the day, all that your restaurant needs to do is foster an exceptional customer experience. When a customer has a pleasant time at your local establishment, they’re more likely to return and bring others with them. Since so many factors feed into that typical dining experience, you can’t leave anything to chance! Don’t just rely on your delicious food to bring in new customers. You need the best restaurant interior design to attract and retain the customers that you want. Our incredible interior design team can help you achieve that goal.
At Spark Interiors, our interior designers strive to provide a white-glove level of service for our commercial interior design projects. By working through our iterative design process, we will upgrade your restaurant with the design of your dreams. We will leverage our expansive network of vendor connections to fill up your restaurant with the most exquisite furnishings and the most fitting decor choices. With our professional guidance and expert support, your customers will be lining up around the block just to get a peek inside.
Contact Spark Interiors today to get started on the upgrades for your restaurant interior design in Denver.